I.I.L. Education Center A Government Recognised Center (AVI)
Topic Id | Topic Name | Short Description |
---|---|---|
150 | CHAPTER 22 INTERNAL TRADE PART II | An introduction to the types of large scale retail trade, recent trends in distribution and documents used in Internal trade. |
149 | CHAPTER 21 ADVERTISING & SALESMANSHIP PART II | Identification of the various advertising media & their suitability, meaning & importance of personal selling, qualities of a good salesman, meaning & objectives of sales promotion and various tools used in sales promotion. |
148 | CHAPTER 20 MARKETING MIX PART III | Explanation of the meaning of channels of distribution and identification of various channels of distribution. |
147 | CHAPTER 20 MARKETING MIX PART II | An explanation of the components of marketing mix, meaning of product & its classification, variuos factors affecting pricing decision and different methods of pricing. |
127 | CHAPTER 11 PLANNING & ORGANISING PART II | Explanation of the meaning and importance of the organising. |
126 | CHAPTER 10 FUNDAMENTALS OF MANAGEMENT PART II | Identification of the various levels of management. |
70 | CHAPTER 24 - CONSUMER PROTECTION | You will be able to state the meaning, rights & resposibilities of consumers, the concept & need of consumer protection, main provisions of Consumer Protection Act & outline the machinery for settlement of consumer grievances. |
69 | CHAPTER 23 - EXTERNAL TRADE | You will be able to define the term 'external trade', the importance & types of external trade, various difficuties faced & documents used in external trade, the procedure for import & export of goods & describe the various export promotion measures undertaken by the government. |
68 | CHAPTER 22 INTERNAL TRADE PART I | You will be able to define internal trade, meaning & characteristics of wholesale trade & retail trade, the role of middlemen in internal trade, diffrentiate between wholesale trade & retail trade, types of retail trade & their role, concept, merits & limitations of large scale retail trade, the recent trends in distribution such as direct marketing, tele marketing & internal marketing. |
67 | CHAPTER 21 ADVERTISING & SALESMANSHIP PART I | You will be able to explain the objectives, advantages & limitations of advertising, differentiate between Advertising & Publicity, various advertising media & their suitability. |
66 | CHAPTER 20 - MARKETING MIX PART I | You will be able to explain the concept of marketing mix & its components, meaning of product & its classification, various factors affecting pricing decisions, different methods of pricing, meaning of channels of distribution & various channels of distribution. |
65 | CHAPTER 19 - INTRODUCTION TO MARKETING | You will be able to explain the meaning, objectives, impotance & functions of marketing, differentiate between ' marketing ' & ' selling '. |
64 | CHAPTER 18 - INDIAN FINANCIAL MARKET | You will be able to explain the concept & functions of financial markets, nature & importance of money market, nature & types of capital market, distinction between capital market & money market, nature advantages, limitations & functions of a stock exchange, concept of speculation & distinguish it from investment, outline the stock of exchanges in India & the nature of regulation of stock exchanges in India & the role of SEBI |
63 | CHAPTER 17 - FINANCIAL MANAGEMENT | You will be able to state the objectives of financial management, meaning of different types of financial decisions, meaning & objectives of financial planning, concept & determinants of fixed & working capital,meaning , importance & determinants of capital structure, meaning & factors in determining dividend. |
62 | CHAPTER 16 - SOURCES OF LONG - TERM FINANCE | You will be able to identify the various sources of long trem finance, meaning & importance of capital market, identify the special financial institutions in India, nature & role of special financial institutions, the concept of mutual funds, the role of leasing companies, the foreign sources of long term finance & the importance of retained earnings as a source of long term finance. |
61 | CHAPTER 15 - FINANCING OF BUSINESS | You will be able to state the meaning, need, importance & types of business finance, various methods of raising short term finance, types of securities required to obtain bank credit & the methods of raising long term finance. |
60 | CHAPTER 14 - CO-ORDINATION AND CONTROLLING | You will be able to explain the meaning & significance of coordinaton, meaning of control, the characteristics of control & the importance of controlling & the steps involved in the process of control. |
59 | CHAPTER 13 - DIRECTING | You will be able to state the meaning & importance of directing function, elements of directing, meaning & importance of communication, types of communication, meaning , functions and importance of supervision, meaning & importance of motivation, various ways of motivation, meaning & importance of leadership & qualities of a good leader. |
58 | CHAPTER 12 - STAFFING | You will be able to explain the meaning & importance of staffing, identify the steps involved in the process of staffing, staffing as a part of Human Resource Management, meaning of recruitment, process of selecting employees, meaning & importance of training & development, methods of training & methods of performance appraisal,compensaton, promotion & transfer |
57 | CHAPTER 11 - PLANNING AND ORGANISING PART I | An introduction to the meaning, features and importance of planning. |
56 | CHAPTER 10 - FUNDAMENTALS OF MANAGEMENT PART I | Description of management as an activity, as a process, as a profession, and a discipline. |